The Revenue Sensitivity Scenario Model
We avoid exaggerated "AI revenue claims". Our projections are deterministic economic scenario models calibrated against published empirical research.
The Deloitte Digital Research Baseline
In 2020, Deloitte Digital published the seminal industry benchmark report "Milliseconds Make Millions", analyzing millions of user sessions across 37 global retail brands. Their study found that a 0.1s (100ms) improvement in site speed increased retail conversion rates by 8.4% and average order value by 9.2%.
PulseAudit's Three Empirical Scenarios
Because conversion sensitivity varies based on brand loyalty, product uniqueness, and market competition, PulseAudit computes a bounded sensitivity range:
High brand loyalty; shoppers willing to wait through latency.
Standard DTC e-commerce benchmark for mobile traffic.
Commodity products with high paid advertising bounce rates.
PulseAudit estimates represent hypothetical scenario projections based on observed network TTFB and published retail benchmarks. They do not constitute financial guarantees or verified past ledger losses. Actual financial impact requires connected store RUM telemetry and merchant conversion logs.